![]() Some of these are very famous brands, others not so much, but this list isn’t about brand recognition, it’s about the attention they get, versus the attention I feel they deserve. The is no scientific formula behind the rankings, it’s simply a reflection of my own personal observations both in the internet tool community and in my real life. ![]() In this list I tried to focus on companies have significant product lines, and sell a good portion of items unique to their line. That’s why today’s focus is on some of those oft forgotten companies that exist solely on their reputation without regard clicks, likes, and shares, the companies who’s products sell themselves, regardless of who’s hands they are pictured in, the companies who’s tools just don’t get the love and attention they deserve. Sometimes it’s because they aren’t relying on the customer base these type of ads generate, sometimes it’s because they simply don’t have the budget for it, and sometimes it’s undoubtedly because their products speak for themselves. Then theres publicity you just can’t buy.īut despite today’s trend of high dollar ads and awkward celebrity endorsements, there are some companies who, despite having awesome products to sell, just don’t spend a Rockefeller sized fortune to tell you about them. It’s the reason you see Mac Tools logos at car races, bail bondsman signs across the street from the jailhouse, and the reason Army recruiters hang out at high schools. The key to effectiveness is getting the product in front of people who are apt to buy the product. These companies (or the agencies they hire) are good at what they do. Companies spend enough on ads every year to cure all or most of the worlds problems, but instead they spend it just to get you to notice them for a few seconds between the Evening News and American Idol….crazy isn’t it? Needless to say, marketing is big business. Of the 186 Countries who’s GDP’s (Gross Domestic Product’s) the International Monetary Fund tracks, that’s more than 121 of them and more than the bottom 40 COMBINED! At $4,000,000 for a :30 ad, the Super Bowl alone probably boast close to $100 million in ads by itself. That’s a staggering number, one that it’s hard to believe exists outside the National Debt, and at this point you’re probably trying to wrap your head around just how much that really is. In the United States alone there is something like $120 Billion dollars spent each year just on TV and Internet advertising. Over the years companies have found a way to squeeze advertising into virtually every aspect of our lives. Our individual cordless drill reviews are thorough, and break down the build quality, features, feel, and performance of each tool.Marketing has taken over the world. ![]() Our drill and driver reviews take that into account, testing various torque and speed scenarios. The best cordless drill for one may not be the same for another. We not only test power, we look at run-time, vibration, and ergonomics. Pros Can Trust Our Cordless Drill Reviews Without an objective testing source, you may find yourself purchasing a tool that can’t get the job done. Our cordless drill reviews and our impact driver reviews seek to avoid bias by using standardized testing methods. We understand the tendency for Pros to choose favorites. While you may have your favorite “color” or brand, we seek to help you understand the competition. When Pros want to upgrade their systems it’s often difficult to know where to go. All 12V, 18V (20V), and 36V models go through our testing rig, and we rank them for their respective categories. We also rated the most powerful cordless drills through head-to-head comparative testing. ![]() We spent hundreds of man-hours on cordless drill reviews and impact drivers with hands-on objective testing.
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