![]() Only use periods at the end of sentences if your short description contains multiple sentences.Ensure your short description is correctly formatted:.Localize your description as appropriate for different markets and languages.Unnecessary keywords in an attempt to improve search results it will not impact ranking and provides a bad user experience.Call-to-actions, for example, “download now,” “install now,” “play now,” or “try now.”. ![]() Language that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information, for example, “Best," “#1,” “Top,” “New,” “Discount,” “Sale,” or “Million Downloads.”.Do not use language that is not related to the function or purpose of your app, including:.Avoid time-sensitive copy that can become outdated quickly to reduce the need to update.Reflect the latest state of your app or game.Keep in mind that these assets may be shown side by side. Avoid duplication and redundancy of messaging across your short description, screenshots, feature graphics, or developer video.Avoid slang or jargon, unless it is a language that would come naturally to your target users.For games, unique aspects could be gameplay, mechanics, player modes, social features, IP, theme and setting, story, and connectivity (such as offline/online).For apps, unique aspects could be differentiating features, functionalities, content, and benefits.Summarize the core function or purpose of your app or game in simple and concise language, highlighting any aspects that make it unique.Your short description can appear in locations beyond your store listing, so any user should be able to use it to quickly understand the core purpose of your app or game. Your short description is the first text users see when looking at your app's detail page on the Play Store app and can be expanded by users to view your app's full description. Your short description is a quick synopsis meant to spark user interest by outlining your app or game’s key value. You must provide a short description to publish your store listing. ![]()
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